Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.
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Prada asked Daniel Jackson to create a photograph to adorn the whole main wall lenght of their New York Soho flagship store.
As part of our on-going marketing activities for furniture retailer DOMO, Hunt&Co. was engaged to develop the collateral for the launch of Swiss furniture company de Sede into Australia.
de Sede has been creating premium-quality leather furniture for an international market since 1965. The original skilled craftsman’s workshop has grown to become a company with over 1000 trading partners in more than 100 countries around the globe. A development that has only been possible thanks to the high standard of skilled craftsmanship that has been consistently maintained and the unmistakable design of de Sede products.
The launch initiatives comprised of an exclusive event invite, promotional posters, postcards, website integration and targeted email campaign.
Fortune magazine sent photographer Jesse Chehak to the Mojave Air and Space Port, California, where he visited XCOR and Virgin Galactic, two companies racing to create the first profitable passenger space program. To read the accompanying story on the Fortune website click here.
Image source: M.A.P.